YouTube, launched in 2005, the second most visited website in the globe. It's available in 100+ countries, features videos in eighty different languages, and its users watch over a billion hours of content daily.

Many businesses have advantage of the large number of users and daily viewership to advertise for their business. In fact, YouTube is the second nigh popular channel for businesses sharing video content.

All the same, despite the sheer amount of hours watched every 24-hour interval, it can be challenging to hold upwardly on YouTube. Creators sometimes struggle to get their aqueduct off the footing, resorting to paying for YouTube views to generate date. The platform's algorithm has become improve at detecting bots, and, every bit you lot can guess, simulated date doesn't do much in the way of meeting your business goals.

Although it will take time, it is possible to generate views (for free) and grow your channel on YouTube. In this post, we'll go over how to get more than views on YouTube and how to continue growing your aqueduct after reaching your outset 1000 views.

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How To Get More than Views on YouTube For Free

Getting views on YouTube takes time and effort. But, if done correct, it pays off (Forbes estimates that you tin can make anywhere from $iii-$v per grand views). Beneath, nosotros'll go over a few ways to get more views on your YouTube business relationship.

ane. Be mindful of SEO and organic search results.

YouTube is the second most pop search engine in the world, only topped by Google. To become more views on YouTube, follow the same SEO tactics you use to surface your content in organic Google search queries.

Since Google owns the platform, YouTube has like algorithms for displaying the most relevant content. The video below goes into detail, but the tips that follow highlight the best steps y'all can take to obtain more views.

2. Use keyword-rich descriptions.

Your viewers initially run into the first 100 characters of your video descriptions (example beneath), so you should aim to use keywords in snippets that provide the nearly relevant explanations to your viewers.

seo optimized youtube description example

But using your keywords doesn't mean an excuse to be dull. Get creative with your descriptions and aim to stand out. After all, the goal is to entice users to view your videos over your competitors.

Your first 100 characters should also entice users to click 'Testify more' to acquire more than about what you have to say.

3. Use business-relevant tags.

YouTube'southward algorithm determines 70% of what people watch on the platform. Using relevant tags for your concern is key to surfacing your content in search results and obtaining more views.

Opt to use a combination of long-tail and short-tail keywords that truly chronicle to your video, listing the most important keywords get-go. Be mindful of keyword stuffing, as information technology is against YouTube policy and doesn't help you generate more views.

4. Create unique, enticing titles.

Video titles are what people read first when browsing search results. So, aim to create compelling, unique video titles that clearly describe your video's content and make people curious and interested in learning more. For SEO results, you can include your nearly relevant keyword in your video title.

Exist mindful of clickbait, though, when creating your titles. Information technology can be a valuable tool for getting users to click on your videos (see this article from a HubSpotter who was effectively clickbaited), but information technology tin can also backfire.

You lot don't desire to say your videos will be about ane thing and have interested users find that you don't touch on it at all. Ensure that your titles align with your content.

5. Utilize artistic, relevant thumbnails.

Just as titles are the get-go exposure to your video content, thumbnails are the first images. Creating thumbnail previews that are exciting but relevant to your content is an excellent strategy for driving views. High-quality, engaging thumbnails tin can attract users in organic search results.

Your thumbnails can be screencaps from your videos or even text-based titles. Here'due south an example of a thumbnail from popular YouTuber Marques Brownlee. He'south effectively created a thumbnail that depicts the content of the video: reactions to upcoming Apple product rumors.

marques brownlee youtube video thumbnail example

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six. Use closed captions and transcripts.

Subtitles and airtight captions are another way to optimize your video SEO, as they highlight boosted keywords and phrases for the algorithms to observe when indexing your videos.

Most chiefly, closed captions and video transcripts make your YouTube business relationship more accessible. If you lot solely rely on audio and visuals, you lot're probably going to lose a large portion of your audition that's unable to interact with your content in that course. When y'all create content that is attainable, all audiences tin enjoy what you accept to offer.

Yous should also opt for using closed captions instead of subtitles, as closed captions include dialogue and additional sound descriptions for actions like laughter or closing a door. Here are some resources that can help with understanding web accessibility and how to align your content with accessibility standards:

  • Bureau of Internet Accessibility - Closed Captioning Guide
  • Accessible Media Inc. YouTube Accessibility guide
  • Google Accessibility Resource Database for Developers and Publishers

7. Encourage subscribers

While organic search results can be corking, the algorithms won't always surface your videos.  Encouraging viewers to subscribe to your aqueduct is some other way to ensure that people can see your videos.

This ways that when you mail, your videos will prove up in their subscriptions tab (shown below).

youtube sidebar subscription box

In addition to encouraging subscribers, ask users to turn on post notifications to get notified when you mail service a video.

Notifications can be a valuable tool for generating excitement. Users may feel they want to terminate what they're doing to scout your videos so they can actively participate in conversations near your content.

8. Repurpose your existing quality content.

Content repurposing is re-using existing content and presenting it in a new format to prolong its shelf life. Repurposing could hateful creating a video from a loftier-performing how-to web log post (the bonus here is that YouTube users dearest how-to videos) or posting recording sessions from a pop podcast episode.

You're repurposing helpful content and sharing it with a new audition in a format you know they enjoy.

nine. Create a unique introductory hook for your videos.

It's a unique tip, but it'southward worth considering as many popular creators use this strategy.

Mr. Beast is a famous YouTube persona with almost 52 million subscribers. Each one of his videos begins with a clip of an exciting moment that doesn't usually play out until at least halfway through the video.

Users must continue watching to run across the moment unfold. Here'due south an example:

10. Create a playlist.

If you create content amassed effectually a relevant, related topic, create playlists to encourage video views. The image below shows the playlists on the HubSpot YouTube account, where videos are organized by topic.

hubspot youtube account playlists page demo

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Playlists default to autoplay, so users can watch an entire playlist without taking action themselves.

Playlists and autoplay allow your users to view subject-relevant content that they may non have found themselves. This gives them a well-rounded experience and increases your video views.

11. Pb users to other videos in end screens.

End screens are the final xv-20 seconds of your video, sometimes called credits, used to recommend additional content on your channel every bit cards. Below is an example from the HubSpot YouTube account.

youtube end cards with subscription, external link, and video link demo

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Your finish screens tin can feature cards for single videos or entire playlists, a subscribe push button, links to your associated websites, or secondary channels your business has (we'll impact this below.) It's important to note that stop screens should recommend relevant content.

12. Enable embedding.

Almost anything tin exist embedded these days, including YouTube videos. If yous've created a YouTube strategy, you've likely identified your target audience on the platform. They'll probably give you the almost views, but enabling embedding can help y'all introduce yourself to additional viewers that may non accept known your content would exist relevant to them.

Hither'south an example of a YouTube video embedded in a weblog mail service.

demo of youtube video embedded into blog post

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You can embed your videos in your content, similar blogs and email newsletters, but it'southward likewise a valuable way to expose your content to new audiences.

Other people can embed your content within their ain pages and share your expertise with their audiences. These views nonetheless count towards your overall view count, even if they're not on YouTube.

13. Promote videos on other platforms.

YouTube probably isn't your only social media profile, and yous should utilise this to your advantage. Share new video announcements on your Instagram Stories, share links and clips on Twitter and Facebook, and share them in your blog posts and emails.

Yous'll expose new audiences to your content, and, as mentioned above, views on other platforms count towards your YouTube view count.

14. Leverage current trends.

Leveraging YouTube trends is a valuable tool for obtaining more than video views. This doesn't necessarily mean that you should create content that is exactly in line with a current, trending meme on YouTube, just you should pay attention to what types of videos get lots of views.

For example, Mediakix released a list in 2019 of the most popular types of videos. Amid them are how-to and Q&A videos.

Suppose yous're a business hoping to utilize one of these trends. You could create a how-to video demonstrating how to employ your product or service and a Q&A video where you troubleshoot consumer inquiries. You're creating content that users want to see that provides value to them to generate more views.

15. Focus on creating relevant content.

Leveraging trends is important for generating views, but you shouldn't abandon your topic type to become views.

A YouTube channel filled with unrelated content can generate views only won't be seen as a source of authority. Your content would be scattered, users might write you off, and algorithms won't know your niche. Then, the ii tips come together to leverage electric current trends to create content that aligns with your existing strategy.

Likewise, relevant content outweighs video quality. YouTube found that, when deciding what to watch, content relating to a user'due south passions is ane.6x more of import than the video's quality (like visuals and camera quality), and 3x more important than whether information technology features well-known actors.

This ways that the most valuable content you can create isn't expensive and high budget — information technology'south content that'south in line with your audience's needs. When you sympathise what they desire, information technology'll be easier to earn views.

16. Interact with like accounts.

1 of the exciting aspects of YouTube is its community. There are people creating all different types of content, from gaming videos to practise classes. You lot'll likely find people who make content like yours, and collaborating with them is a valuable tool for generating more views.

Collaborations unremarkably involve creating 2 separate videos, one for your aqueduct and some other for the collaborators' channel. When they're posted, you'll proceeds exposure to their audience group and them from yours.

If you've collaborated with a topic-relevant channel, new viewers volition likely already be interested in your content and may fifty-fifty subscribe to your channel. It'southward also a valuable way to create more content, and more than content always inspires more views.

17. Mail at the right fourth dimension.

There is a right time to mail service on YouTube. The best times to postal service on YouTube are Th or Friday afternoons between 12:00 and 3:00 PM, and on Saturdays between 9:00 and 11:00 AM.

You can certainly leverage these numbers and obtain views, but it'due south as well essential to create a posting schedule that aligns with your existing viewership.

Y'all can become this information from YouTube'southward native analytics tool or your preferred service. If you're a HubSpot user, you tin can connect your YouTube account to Marketing Hub and generate custom reports.

youtube analytics overview report in hubspot dashboard demo

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Posting at the correct fourth dimension translates into views, because your subscribers are more than likely to watch during a fourth dimension that they're costless versus when they're at work.

18. Use a multi-channel approach.

If yous're a large business, consider creating multiple YouTube channels for different purposes. For example, HubSpot has 5 divide YouTube channels (shown below) tailored to dissimilar audition groups.

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Multiple channels ensures that content is accessible to different viewers, and it generates more views.

This isn't but a HubSpot matter — Interbrands says that the top 100 brands on YouTube have an boilerplate of 2.iv channels.

19. Optimize for mobile viewers.

More than 70% of YouTube lookout time comes from mobile devices, so create content that these audiences can relish.

Optimizing for mobile viewers means creating videos that tin can accommodate to different mobile device aspect ratios, video titles and thumbnails that don't become distorted on smaller devices, and recommend videos in end-screen cards.

20. Remember to be patient.

As marketers, we all want virality and immediate success for the content we create. While yous may sometimes get lucky, generating more YouTube views takes time and patience.

There's non much concrete advice to give with this tip, but empathize that if you've leveraged the tips on this list, yous'll likely proceeds more views to begin growing your aqueduct.

Next, we'll go over how to go along growing your channel after reaching your offset one thousand views on YouTube.

How To Reach 1000 Views on YouTube and Keep Growing Your Channel

Although it certainly would be nice, there is no equation to help you lot generate your kickoff 1000 views on YouTube. Some people gain instant success, while others struggle to reach even 100 views after making hundreds of videos. In fact, 88.iv% of YouTube videos generate fewer than 1000 views.

This may be discouraging to hear, especially since you can only begin to monetize your videos on YouTube afterwards having more than than four,000 public sentinel hours. Many creators, including Zac Snyder, have attempted to effigy out the perfect formula.

Snyder highlighted his mathematical approach in a Medium article recommended that a good first could exist to make 300 videos a year at 10 minutes a piece. Nevertheless, this strategy may not piece of work for all creators.

There are ways to generate more views sooner rather than later. First, you should use and reference the tips mentioned higher up when creating your videos. In that location are as well four additional tips to consider to continue growing your YouTube channel after reaching 1000 views.

1. Increase your upload frequency.

If it'southward taken y'all a long time to reach g views, it may make you nervous to chance your viewership past doing anything differently. Nevertheless, it'southward easier to generate more views with more videos than to generate more than views from i or 2 standalone videos.

Pay attention to your channel analytics, understand when you generate the near views, and increase your upload frequency to lucifer your engagement metrics.

In one case you've developed a schedule, place fourth dimension frames in which you'll reassess your strategy. For example, possibly you'll aim to upload three times per week until yous reach 10k views, and then you'll clarify your metrics and switch to uploading twice a week.

2. Keep introductions and opening credits brusk and to the point.

Attention spans are brusque, so any unnecessary content in your videos can toll you viewers. Once yous've reached chiliad views and generated an audience, you don't want to lose them.

Use analytics to understand their behavior and adjust accordingly. If viewers seem to finish watching later on a certain amount of time, consider shortening your introductions so viewers get to the core of the content faster and feel more inclined to finish the video.

3. Optimize for 'Suggested Video' views.

Suggested videos show up in the sidebar of a desktop YouTube screen, as shown below in the red outline.

youtube suggested views sidebar tab on hubspot academy channel

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The algorithm recommends videos based on tags, and so choose industry-relevant tags that your competitors are besides using. When they friction match, you have a significant adventure of showing up in suggested videos for the same tags.

YouTube also doesn't discriminate by subscriber count, so even if you don't have every bit many subscribers as your competitors, information technology's even so possible to exist suggested later on their videos.

4. Engage with subscribers in the 'Community' tab.

The Customs tab is built for YouTube creators hoping to interact with their audition outside of their video comments. You can create polls, feature images, and generate hype for upcoming videos.

Post snippets to become subscribers excited nigh what'due south to come, and they'll likely be looking out for your video and fix to sentinel when it goes live.

hubspot youtube channel community tab example Image Source

If you lot're interested in learning more than in-depth strategies for growing your channel, check out this HubSpot Academy YouTube Course featured resource. Y'all'll learn how to build your brand, develop an audience, and gain insight from YouTube influencers on creating a successful channel.

Create Content That Inspires Subscribers and Encourages Views

You're creating YouTube videos because yous know you can provide value to your audience.

Remember, it may be frustrating if results aren't immediately significant. Just if you optimize your videos and channel for SEO, create consistent, relevant content, and appoint with your audition, you'll non only reach k views simply own a channel that only keeps on growing.

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Originally published Feb x, 2021 seven:00:00 AM, updated June 18 2021